Merchandising, Brand Selection or Site Selection

Before closing a branch, could your merchandising choices change the branch’s performance because the demographic in the branch’s footprint has changed? These choices are key to the retailer’s armoury and we can enhance their effectiveness by evaluating competitor cannibalisation, demographic preferences and site profiles to make the best of your merchandising choices.

Merchandising

Customers want the right product in a convenient manner. Do you fit the product mix to the local customer base or have a one-size-fits all approach? Stocking products that don’t fit the local demand is inefficient and can impact on customer experience. Our data and analytics can help define which products sell best to which customer demographic in the appropriate location and format. Don’t be left on the shelf – let us help you improve your buying strategy.

Lets Chat

Site Location

How many stores will you have in 5 years? Where will they be? Where will these need to be located to optimise delivery? How can your expansion and roll out support, rather than negatively impact your existing store network? Where are shopping centres being planned for development? Planning the future state of your network, both physical and online, when your customers expect a consistent multi-channel experience is no easy task. Our skills and technology can help you plan when, where and how to roll-out these new customer interaction strategies.

Lets Chat

Trade Area Analysis

  • How many competitors are located within your stores’ catchment?
  • Which locations are best suited for your requirements?
  • Could a new location divert business from your competitors, or divert business from your existing locations?
  • Are there potential markets that you can expand into and where are they?Which locations offer the best visibility for a brand?
  • What is the size of my store’s catchment area?
Lets Chat

Home Delivery Optimisation

To meet the demands of customers’ expectations and to improve customer satisfaction levels, use Location Intelligence to: 

  • Create delivery areas for the store network. 
  • Determine the proximity of the customers’ locations in relation to delivery area. 
  • Dispatch the order to the nearest appropriate store or branch.
  • Optimise logistics, dispatch process and procedures. Improve customer service and delivery.
Lets Chat

Merchandising

Customers want the right product in a convenient manner. Do you fit the product mix to the local customer base or have a one-size-fits all approach? Stocking products that don’t fit the local demand is inefficient and can impact on customer experience. Our data and analytics can help define which products sell best to which customer demographic in the appropriate location and format. Don’t be left on the shelf – let us help you improve your buying strategy.

Lets Chat

Site Location

How many stores will you have in 5 years? Where will they be? Where will these need to be located to optimise delivery? How can your expansion and roll out support, rather than negatively impact your existing store network? Where are shopping centres being planned for development? Planning the future state of your network, both physical and online, when your customers expect a consistent multi-channel experience is no easy task. Our skills and technology can help you plan when, where and how to roll-out these new customer interaction strategies.

Lets Chat

Trade Area Analysis

  • How many competitors are located within your stores’ catchment?
  • Which locations are best suited for your requirements?
  • Could a new location divert business from your competitors, or divert business from your existing locations?
  • Are there potential markets that you can expand into and where are they?Which locations offer the best visibility for a brand?
  • What is the size of my store’s catchment area?
Lets Chat

Home Delivery Optimisation

To meet the demands of customers’ expectations and to improve customer satisfaction levels, use Location Intelligence to: 

  • Create delivery areas for the store network. 
  • Determine the proximity of the customers’ locations in relation to delivery area. 
  • Dispatch the order to the nearest appropriate store or branch.
  • Optimise logistics, dispatch process and procedures. Improve customer service and delivery.
Lets Chat

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