Knowing Where the Market Is

The most effective messages are the ones that make an impact on the target market. Identifying the market sectors and where they are located, whether at home, at work or on the move, is essential for all media and publishing companies. Combining our software with an appropriate selection of data enhances the effectiveness of any campaign.

Outdoor Advertising

Using Site Marker, profile your best billboards using demographics, traffic flow, activity hubs and competitive sites and then select the best new sites.

Site Marker

Direct Mail Distribution

Profile your existing territories and target areas using lifestyle and demographic data. Use our Territory Management and Routing tools to improve effectiveness and to position agents and outlets to grow your network.

Lets Chat

Shot gun or rifle approach

Understanding who is likely to see a message enables media and publishing companies to upsell and cross-sell their services to their client base, thus ensuring that the message is effectively targeted at the appropriate audience. For example, identifying areas serviced by taxis may result in the recruitment, branding and deployment of those taxis – where the taxi routes coincide with suburbs that contain the desired profile for the media company’s customer, resulting in increased brand awareness.

Site Marker

Spatial Strategy

With a view to a media strategy, catchment areas can be created for data (such as points of interest, individual brands or outlets) within which demographic analysis (LSM, race, income, population density) can be undertaken. The strategy can then be developed for TV, radio, print, audience size, or traffic routes to determine the prospective value to ensure that critical mass is achieved.

Lets Chat

Outdoor Advertising

Using Site Marker, profile your best billboards using demographics, traffic flow, activity hubs and competitive sites and then select the best new sites.

Site Marker

Direct Mail Distribution

Profile your existing territories and target areas using lifestyle and demographic data. Use our Territory Management and Routing tools to improve effectiveness and to position agents and outlets to grow your network.

Lets Chat

Shot gun or rifle approach

Understanding who is likely to see a message enables media and publishing companies to upsell and cross-sell their services to their client base, thus ensuring that the message is effectively targeted at the appropriate audience. For example, identifying areas serviced by taxis may result in the recruitment, branding and deployment of those taxis – where the taxi routes coincide with suburbs that contain the desired profile for the media company’s customer, resulting in increased brand awareness.

Site Marker

Spatial Strategy

With a view to a media strategy, catchment areas can be created for data (such as points of interest, individual brands or outlets) within which demographic analysis (LSM, race, income, population density) can be undertaken. The strategy can then be developed for TV, radio, print, audience size, or traffic routes to determine the prospective value to ensure that critical mass is achieved.

Lets Chat

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