Real-time Location-based Customer Engagement – An Spatial Technologies Retail Series Retailers are investing more and more in customer engagement and this gives rise to the need to build customer profiles for more focussed marketing. One of the ubiquitous recent introductions is sending messages to customers with offers based on proximity to the store (Digital Out […]
Category Archives: Retail
Marketing Campaigns and Their Audience – An Spatial Technologies Retail Series A single marketing campaign across the whole store network might not be the most effective spend. Because of the different market characteristics in each store, a campaign matched to that demographic will often be more effective. Marketing to a young family-orientated market is very […]
Matching the Price to the Demographic – An Spatial Technologies Retail Series It has long been a retail practice to match pricing to the demographic. In certain stores this will be a no-brainer. However, with constantly changing demographics, it is quite possible to become out of date with this practice. Location Intelligence keeps a track […]
Matching the Product Mix to the Demographic – An Spatial Technologies Retail Series Matching the Product Mix to the Demographic Using the customer-based store footprint and independent lifestyle data, Location Intelligence helps the retailer to understand the customer. Internal product sales data (often by product type) in each store, when related to the dominant lifestyle […]
Store Reconfiguration or Closure – An Spatial Technologies Retail Series With the Location Intelligence generated Store Profile and Store Footprint in hand, retailers have the tools to benchmark each store before engaging in reconfiguration. There will be several actions that can be taken by store management to improve the performance of the “losers”. All these […]
How Location Intelligence Contributes to establishing the Store Footprint – An Spatial Technologies Retail Series There are different uses of “store footprint” in Location Intelligence; the particular location of the store (physical footprint e.g. in a mall); the distance from other company stores; the distance from anchor tenants with which there is a symbiotic relationship; […]
How Location Intelligence Contributes to Store Profitability – An Spatial Technologies Retail Series Do business leaders always know what makes a retail store successful? For many retailers, annual performance quotas are set as a percentage increase over the previous year. While this may well motivate the high performers, those with poor performance might be constrained […]