Category Archives: All Blogs

ST Group Joins the Mapidea Partner Program

Johannesburg, South Africa – March 1st , 2023. Spatial Technologies has been appointed as the South African distributor of Mapidea. This partnership gives Spatial Technologies’s customers the ability to unlock the power of location and geospatial data and brings the Mapidea Platform to South Africa. Spatial Technologies is pleased to announce our brand new partnership […]

Marketing Campaigns and Their Audience

Marketing Campaigns and Their Audience – An Spatial Technologies Retail Series A single marketing campaign across the whole store network might not be the most effective spend. Because of the different market characteristics in each store, a campaign matched to that demographic will often be more effective. Marketing to a young family-orientated market is very […]

Matching the Price to the Demographic

Matching the Price to the Demographic – An Spatial Technologies Retail Series It has long been a retail practice to match pricing to the demographic. In certain stores this will be a no-brainer. However, with constantly changing demographics, it is quite possible to become out of date with this practice. Location Intelligence keeps a track […]

Matching the Product Mix to the Demographic

Matching the Product Mix to the Demographic – An Spatial Technologies Retail Series Matching the Product Mix to the Demographic Using the customer-based store footprint and independent lifestyle data, Location Intelligence helps the retailer to understand the customer. Internal product sales data (often by product type) in each store, when related to the dominant lifestyle […]

Store Reconfiguration or Closure

Store Reconfiguration or Closure – An Spatial Technologies Retail Series With the Location Intelligence generated Store Profile and Store Footprint in hand, retailers have the tools to benchmark each store before engaging in reconfiguration. There will be several actions that can be taken by store management to improve the performance of the “losers”. All these […]

How Location Intelligence Contributes to establishing the Store Footprint

Store catchment analysis

How Location Intelligence Contributes to establishing the Store Footprint – An Spatial Technologies Retail Series There are different uses of “store footprint” in Location Intelligence; the particular location of the store (physical footprint e.g. in a mall); the distance from other company stores; the distance from anchor tenants with which there is a symbiotic relationship; […]

How Location Intelligence Contributes to Store Profitability

Township Atlas

How Location Intelligence Contributes to Store Profitability – An Spatial Technologies Retail Series Do business leaders always know what makes a retail store successful? For many retailers, annual performance quotas are set as a percentage increase over the previous year.  While this may well motivate the high performers, those with poor performance might be constrained […]

Efficiency in the roll-out of FTTH fiber network

Efficiency in the roll-out of a fiber network How does one efficiently forecast and profile new residential clients with confidence? How do you identify which properties are non-residential? How do you guarantee to provide an adequate on-site workforce with the accurate information needed to delivery satisfactory service? For many fiber planners, the process of manually […]

Is poor ATM performance crime-related?

ATM Crime

Is poor ATM performance crime-related? Is crime responsible for the substantial drop-off of performance at some ATMs in densely populated business districts and, as a consequence, should these ATMs be relocated? This is a question with which many data analysts in the financial sector are being faced. The answer lies not only in accurately tracking […]

Finding the optimal fiber path

Finding the optimal fiber path Network engineers are frequently required to find new fiber paths between two locations in a meshed fiber network. How many free fibers are available in a section? What is the least number new splices that the new route requires? What is the shortest fiber network distance between point A and […]